Sarah Finucane : Creative Director / ACD / Art Director
Updating, patience please...
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Culturalist

 
 
We’re moving away from seeking partnerships and focusing on retention. We want to increase brand awareness, organic traffic and improve our overall experience.
— Culturalist
 
 

The List Maker

Complete UX audit:
Usability Tests & Surveys lead us to a simplified, streamlined delightful new list-making experience.

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The Feed

20% lift in overall site traffic after launching the feed. The feed performed so well, it became the new homepage.

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The Aggregate

See how your lists match-up with your friends and the community.

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Facebook Modal

A Delightful Interruption to announce a new feature release.

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Grid Mode

New improved streamlined flow:
Select, deselect and reorder in a single view mode, for a fluid experience • All selections viewable together, rather than dispersed throughout the grid • Deep dive on validating assumptions through user research and testing • Prototypes in InvisionApp, Marvel, Flinto, Principle, Origami & Framer.

 

01 

LIST MAKER: ZOOM MODE

 
 
 

02 

LIST MAKER: GRID MODE

 
 
 

03 

LIST MAKER: ADD ITEM

 
 
 

04 

PROFILE / SETTINGS