Sell one additional bottle of water to existing customers.
Fiji slashed the budget, limiting our tactics to digital and foodie-centric events, like Food & Wine Aspen. The marketing teams tasked creative with a super straightforward objective
Bridge the gap between the website, events and point of purchase.
UNTOUCHED by man until you open the cap.
Create a responsive social site, plus a mobile app. Key features:
- place to download the app
- a gallery of curated user generated content created by fans at FIJI Events
- water tracker & reminder
- GPS water locator & coupon system
- Awesome Things-to-do & Events Calendar
- Every thing you ever wanted to know about Fiji Water
The app features a water tracker, which allowed user to plan and log how much water they drank daily, plus get notifications when it was time to drink the next FIJI. Out of water? It's all good, there's a GPS locator which will connect you with your next bottle of FIJI, with a coupon to boot. Looking for the next event? Sweet, there is a calendar which shows events in your area. Want to head to a restaurant that serves FIJI? No worries, the app can book your reservation.